5 Must-See Speakers at EMS Experiential Marketing Summit 2025 in Las Vegas

January 27, 2025 ashley adamczyk

At Beach Town Pops, we’re more than just your average popsicle company. Based in sunny Los Angeles, we specialize in creating custom-branded popsicles, sticks, carts, and wrappers for experiential marketing events and brand activations.

We know all about creating unforgettable brand moments—and Experiential Marketing Summit 2025 in Las Vegas is the place to learn how the best in the business do just that.

If you’re attending EMS 2025, you’re in for three days packed with insights from the brightest minds in experiential marketing. To help you make the most of your experience, we’ve highlighted five speakers you absolutely won’t want to miss. Let’s dive in!

1. Sarah Thompson, Chief Marketing Officer at NextGen Brands

Session: “Building Authentic Consumer Connections”
Time & Location: Tuesday, May 6th, 10:00 AM - 11:00 AM, Room 202B

What to Expect:

Strategies for designing events that feel authentic.
Tips on creating moments that connect your brand with consumers.
Actionable takeaways for crafting campaigns with personal resonance.

Sarah is known for her ability to humanize marketing strategies, turning data into empathy-driven campaigns. Attendees can expect to leave this session inspired and equipped with ideas that they can immediately implement in their next campaign.

[Full list of speakers at Experiential Marketing Summit 2025 @ Las Vegas]

2. Raj Patel, Head of Innovation at Elevate Marketing

Session: “The Future of Immersive Brand Experiences”
Time & Location: Tuesday, May 6th, 1:30 PM - 2:30 PM, Main Hall

What to Expect:

Insights into the future of experiential marketing.
How to use AI, AR, and VR to captivate audiences.
Forward-thinking strategies to stay ahead of the curve.

Raj has been a trailblazer in integrating cutting-edge technology into brand activations. He’ll showcase real-world examples of how innovative tools can elevate consumer experiences and deliver measurable results. This is a session you don’t want to miss if you’re looking to innovate in your field.

3. Kimberly Lee, Founder of Eventful Strategies

Session: “Scaling Brand Activations on a Budget”
Time & Location: Wednesday, May 7th, 9:00 AM - 10:00 AM, Room 305C

What to Expect:

Making a big impact with limited resources.
Tips on forming partnerships and leveraging grassroots efforts.
Practical advice for maximizing ROI on a budget.

Kimberly’s career is built on her ability to deliver creative solutions for clients who need to stretch their marketing dollars. Her session will cover proven tactics, from forging strategic collaborations to maximizing the impact of smaller activations.

4. Michael Rivera, Creative Director at Bold Experience Agency

Session: “Storytelling Through Experiential Design”
Time & Location: Wednesday, May 7th, 2:00 PM - 3:00 PM, Room 102A

What to Expect:

Designing immersive environments that tell your brand’s story.
Inspiration from creative layouts, lighting, and interactive elements.
How to engage attendees emotionally through storytelling.

Michael’s session is a deep dive into the art of connecting with audiences through design. His portfolio of successful campaigns includes events that have drawn global attention for their emotional impact.

5. Jessica Chang, VP of Consumer Engagement at Stellar Brands

Session: “Measuring the Impact of Experiential Campaigns”
Time & Location: Thursday, May 8th, 11:00 AM - 12:00 PM, Room 403D

What to Expect:

Tools and metrics for evaluating campaign success.
Insights on tracking engagement and capturing data.
Methods to refine strategies based on measurable outcomes.

Jessica’s expertise in data-driven marketing ensures that attendees leave with the knowledge to turn campaign metrics into actionable strategies. She’ll also discuss industry benchmarks to help measure your event’s success against competitors.

The Experiential Marketing Summit Experience

EMS isn’t just about listening to inspiring speakers—it’s a hub of collaboration and innovation. The agenda features hands-on workshops, networking opportunities, and immersive activations where attendees can see experiential marketing strategies in action. Whether you’re there to build partnerships or learn new techniques, EMS is a unique opportunity to deepen your knowledge and expand your network.

At past summits, attendees have shared how the sessions energized their teams and revolutionized their event planning processes. The 2025 lineup is packed with actionable insights, from mastering storytelling to leveraging the latest tech.

Why We Care About Experiential Marketing

At Beach Town Pops, we understand the power of creating memorable experiences—because that’s what we do every day. Whether it’s custom-branded popsicles at a summer festival or personalized carts for a corporate event, we’re in the business of helping brands connect with their audiences in fun and unique ways. Experiential marketing is at the heart of what makes events successful, and EMS is the ultimate place to learn how to make those connections truly impactful.

Our work has been part of brand activations for global events, where our custom designs create a lasting impression. For us, experiential marketing isn’t just a buzzword; it’s a fundamental way to engage with consumers on a personal level.

Looking to Elevate Your Brand Activations? We Can Help!

If you’re inspired by the ideas from EMS 2025, let’s collaborate to bring your brand vision to life. Beach Town Pops specializes in custom branding for events, including popsicle sticks, carts, and wrappers tailored to your needs.