Fun Brand Activation Ideas That Are Perfect for Summertime in LA
Summer has a way of sparkling up the desire in people to step out of their comfort zones, go on new adventures, try new foods, dance all night and just have fun!
And with all this excitement during the hot weather, it is the perfect time for festivals, parties and all sorts of events such as brand activation parties. What better place to have a brand activation party than sunny Los Angeles.
Here at Beach Town Pops we think our freeze pops are simply the best summertime brand activation idea!
If you are a business owner or are in the process of building your new business, you probably know how important it is to put your company out there and get the attention of as many people as you can. The product or service you are selling is only half of the business; the clients are the other missing piece.
Here at Beach Town Pops, makers of gourmet freeze pops and artisan ice cream…
We think brand activation events are the perfect way to get people to learn about your company.
It isn’t just a party with loud music, it’s an experience for your guests to enjoy and remember, as well as get an idea or feel of what you have to offer.
Our freeze pops will keep your guests cool at your next summertime brand activation.
In order for people to remember your brand, your event should have as many impressions as possible. There should be lots to see, smell, touch and more. But if you need help on what to have at your brand activation event, the Beach Town Pops team (that’s us) share some ideas for a successful and exciting event with a summertime beach theme.
Super fresh and tons of butterfat makes the ice cream at Beach Town Pops delicious…
Décor, Décor, Décor!
Most often, your eyes are attracted before any of your other senses. Sometimes the sound of music or smell of food attracts you to a certain direction, but the eyes are great at pulling you in towards what looks appealing. After all, we know the importance of first impressions.
It’s important to decorate your brand activation with lots of decor and colors! And there are many places to buy funky decorations, such as Amazon.
Amazon has lots of variety on everything you can think of depending on the color theme of your brand activation, as well as what your brand is all about.
Iridescent Holographic Hanging Dot Garlands
For décor, we love garlands because you can use them for various reasons and in different types of way. These Iridescent Holographic Hanging Dot Garlands are so gorgeous and kind of give off a mermaid/seashell vibe!
They are great to hang up all around the room or have them as décor on chairs and tables. There is just so much you can do with them.
3. Balloon Arches from The Balloon Guy
Another cute and popular décor at the moment are balloon arches. You can find different color schemes on Amazon for a very inexpensive price and build it yourself!
The Balloon Guy is our fav!
4. Selfie Station
One thing you definitely do not want to forget is to have a selfie station somewhere in your brand activation. People love posting their lives online and having a selfie station is the perfect opportunity to have your brand name shared all across social media platforms.
Make sure your selfie station has lots of color, glitter, shine, and might as well add some props!
5. LED FURY Light Up Beach Balls
Pool and beach toys instantly bring lots of color and fun into any scenario. And since your brand activation is beach themed, you have to have beach balls! Don’t choose any regular beach ball though, go for something unique and different such as these LED FURY light up beach balls!
These waterproof beach balls contain LED lights on the inside that have 3 colors and 7 different color modes to choose from. They measure 15” in diameter, making them perfect for bouncing, tossing and playing catch.
The LED light is bright enough to give that glow-in-the-dark look and light up the night. A handy on/off switch is on the outside of the ball, and the LED lights can last up to 100 hours of use!
These light up balls are perfect for your summer activation in LA.
Even if your brand activation isn’t near a pool or beach, these beach balls are still great accessories to decorate the area and add a pop of color.
[Additional Read 4 No Fuss Event Spaces For Your Next LA Pop-Up]
6. Custom Branded Handheld Fans
As a gift to each guest to each guest, why not get custom branded handheld fans? They are perfect for beach weather, and hot Los Angeles weather as well!
As random as they may seem, handheld fans are one of those items that you don’t think you need but will always be wishing for when you’re in hot sunny weather! And in California, you come hot sun more often than you’d think.
This company 4 Imprint makes great handheld fans at a very affordable cost. You can choose the color of the fans, as well as an image you’d like to be printed on them such as your logo!
The fan is attached to a wooden handle. They are very sturdy and will last a long time. They have a 4.5 star rating, making them a great and reliable source for a gift for your guests.
7. Gourmet Popsicles and Artisan Ice Cream from Beach Town Pops
Without a doubt, you have to provide some sort of snack and drink for all your guests. This will grab people’s attention, as well as encourage them to stay a bit longer, which will then cause them to get a good feel of what you have to offer with your brand.
And with Beach Town Pops, we kind of take care of both!
Custom brand the cooler with your company name and logo.
We are a catering business that specializes in all sorts of frozen treats. We have ice cream, popsicles, gelato, sorbets and more!
We’ve been doing this for a while, and we guarantee that our popsicles will have your guests excited, as well as attract people to see what your brand is all about.
Beach Town Pops can customize the stick and freeze pops wrappers…
We make all of our products with organic, cold pressed ingredients, and all of our recipes are our very own. Our flavors are unique, such as Orange Marmalade, Cranberry with Vanilla Bean, Lemongrass Basil and more! By the way, we also have boozy frozen treats for all the adults.
Apart from our amazing flavors, we can also support your business by custom branding our popsicle sticks, cups and wrappers! And if you’d like us to cater and stick around to serve your guests, we will custom brand our ice cream cart as well.
With brand activations, you have to get creative and put together a great amount of unique details that will wow your guests. Don’t forget the music to have your guests in a great mood, and of course, don’t forget to check out Beach Town Pops!
Let’s keep your guests cool and your event memorable at your next summer brand activation…