The Ultimate Guide: Successful Brand Activations at Coachella

It would be surprising if you’ve never heard of Coachella, an annual music and arts festival. Some of the biggest musical artists perform at Coachella, and it’s also a great place for up-and-coming musical artists to show off their music and style. All sorts of celebrities and influencers go to Coachella, 250,000 people show up in their best and flashiest outfits. Bottom line, Coachella is a big deal!

Custom branded popsicle & ice cream cart for your brand activation at Coachella.

 If you are a business owner or part of an experiential agency, you can see how important it is to have your brand represented at an important festival like Coachella.

Low key brag - Here at Beach Town Pops, makers of gourmet popsicles and artisan ice cream…

We strongly believe that custom branding your product is essential. That’s why we custom brand our popsicle sticks, wrappers and cart.

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It’s understandable if you are nervous and unsure of how to represent your brand at such a huge event. You have to make a good impression on these people and captivate them in what your brand is all about. If you don’t really know where to start, here are a few tips that’ll help you create an amazing experience for your brand activation at Coachella.

Know Your Audience

Before we can start planning your activation, it is important to first figure out who your audience is. Different groups of people are attracted to different things. For example, young adults may not be interested in orthopedic shoes because they may not need them! It would be pointless to try and promote orthopedic shoes to young adults, or gaming to senior citizens. Think about your brand, what you stand for, who your audience is, and once you’ve got that down, you’ll have a better idea of how to design your brand activation.

Eye Candy

For the most part, our sense of sight is what absorbs the most information in experiences. Before people can walk up to your area to hear what you have to say, their eyes are scoping to grasp what they see, and you need to make sure that what they see grabs their attention. A plain table with flyers is not going to attract much attention.

Think of the Museum of Ice Cream. Everything in this museum is colorful, interesting and based on ice cream! There are pools of huge sprinkles you can jump into, a tunnel full of hanging bananas, a massive ice cream scooper that makes you look the size of an ant, samples of ice cream flavors that you can try: a complete experience! It is hard to resist experience that is so visually captivating. Once people are interested in what they see, they will investigate further and gain interest.

Freeze pops on a stick or in a sleeve, here at Beach Town Pops we have you covered.

Fun and Interactive Activities

Your brand activation setting looks great and captivating, people are coming to see what you’re about, but what is going to cause people to stay and become potential buyers? An interactive game or activity is a great way to get people engaged with your brand. Of course, it is best to keep the theme with your brand activation setting. If your brand promotes bathing suits, it wouldn’t make sense to have a potato sack race as the activity because it just doesn’t match.

In 2017, Tinder promoted themselves at Coachella at the Neon Carnival, an invite-only party. They had a super fun ride of bumper cars with their logo on each bumper car. The twist: the attendees rode the ride with someone they matched with on the dating app. How creative is that! It is such a fun way to get people interacted with your brand, and it’s almost guarantee that the attendees won’t forget that experience.

Treats and Beverages

Who will turn down a free treat or beverage? Not many! At festivals like Coachella, food and beverages can be quite pricey. You will spend about $100 a day just on food and drinks. Additionally, the weather during this time of year is hot! It can be anywhere from 80-100 degrees Fahrenheit, and a nice cold beverage or frozen treat would definitely hit the spot.

To attract people to your brand activation, why not have these handy for them? You’ll be able to help them out and at the same time, they’ll see a bit of what your brand is and what you have to offer.

In all honesty, frozen treats absolutely wins over beverages.

Here at Beach Town Pops, our gourmet frozen treats are organic, cold-pressed, and we come up with new recipes each week!

Each week, our selection of flavors changes and you can even request custom flavors for your brand activation.

One of the aspects that makes us the best is the fact that we offer non-boozy and boozy flavors! We’ve been doing this since 2012 so we really know what we’re doing!

For an event like Coachella, pops are perfect! Everyone is enjoying their time, attending an extraordinary event, and the best treat would be a boozy freeze pop from Beach Town Pops.

Apart from the delicious treat, Beach Town Pops does custom branding for any event. Since you are promoting your brand at Coachella, why not add another small touch onto these pops?

Beach Town Pops will happily add your brand logo or motto onto the packaging, popsicle sticks, and even the ice cream cart!

People will not only enjoy their delicious frozen treat, but they will remember your business for all the right reasons.

Virtual Reality Trip

Virtual reality has become more and more popular, but not everyone has had the chance to experience it. It sounds interesting and intriguing being able to jump into a different world, being able to see and experience things you’d never thought possible. Setting up a virtual reality station at your brand activation would be a perfect way to attract people to your area. People tend to remember the fun times, the moments that impact you in a different way, and who could forget an amazing virtual reality experience?

Adidas once had a virtual reality experience for people to try. In 2017, they partnered with a tech marketing agency called Somewhere Else. They provided a VR mountain climbing session for people to try out! with the VR headset and sensory remote controls, people could climb up the mountain of Delicatessen alongside two other climbers and get a 360-degree view of it all. Apart from a beautiful view, mountain climbing is an activity that many probably haven’t tried if it wasn’t for Adidas, Somewhere Else, and virtual reality!

In this way, you can promote your brand by giving people an extraordinary experience. For example, if you own a flower company, it would be amazing if you created a virtual room full of hundreds of beautiful flowers for people to experience. There are so many options to use VR to promote your brand.

Quiet Room

Though is sounds a bit ironic and counterproductive at a large, loud and busy festival like Coachella, a quiet room or lounge sounds kind of nice. You can provide a space for people to come in, sit on some comfy chairs or sofas, and just relax in between concerts. The room can be decorated to represent your brand and you can offer frozen treats from Beach Town Pops. In all honesty, most people don’t get to have moments of silence and relaxation because their life is always on the go. Providing them a quiet room would leave an impression because they’ll always remember their moment of bliss amidst a loud festival.

Brand activations are some of the best promotion tools, and if you are lucky enough to show off your brand at Coachella, it is important that you take advantage of that huge opportunity and do everything you can to make it a memorable experience for everyone who gets the chance to see what your brand is all about. Be sure to keep things fun, exciting, energizing, and interesting!

Contact us to get a quote for our refreshing freeze pops and artisan ice cream.